Nicolee is a London based writer and director, working across music videos, commercials, and narrative films. Often influenced by her upbringing in Hong Kong, her work is grounded in textured visual storytelling, with a nod on themes surrounding food, relationships, memories, and adulthood. She loves observing life in the city and the complexities of feelings it brings. As she shifts towards short and long-form fictional work, her goal is to create stories that are strong yet minimal, universal yet intimate. She hopes to blend genre and cross cultures between the East and West, continually inspired by her love for indie films and Asian cinema.

Having honed her creative voice through music videos for artists such as Olivia Dean, Lola Young, and Nia Archives, Nicolee has since directed TVCs for global brands including Nike, Adidas, Royal Enfield and McDonald’s. Her distinctive visual sensibility and nuanced approach to casting have earned her industry recognition, including a Shots Best Direction nomination, a Silver for Best Casting at Kinsale Shark Awards, a 1.4 sortlist and a Bronze at Shots Young Director of the Year, alongside being named Most Promising Commercial Director at the Creative Circle. Her work has been featured on platforms such as Nowness, Free The Work, Girls in Film, Galdem and Booooooom TV.

Selected Clients: Nike, Adidas, Zalando, Royal Enfield, KFC, McDonald’s, Subway, Nowness